"One thing that I learned within the first couple of years of starting a company is that inventing and pioneering involves a willingness to be misunderstood for long periods of time.
"One of the early examples of this is customer reviews, someone wrote to me and said 'you don't understand your business, you make money when you sell things, why do you allow these negative customer reviews?' And when I read that letter, I thought, we don't make money when we sell things, we make money when we help customers make purchase decisions."
Jeff Bezos
Saturday, January 26, 2013
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